![]() They’ve chosen to communicate TAM in terms of both revenue and number of users.They overlay the bubbles to show their TAM and SAM together. Shopify’s TAM slide uses the common bubble format.They realized that the narrow vertical of email marketing isn’t compelling enough, so they’ve considered the border market of social media transactional emails.SendGrid has chosen to describe their total addressable market in terms of the number of emails sent, not revenue.They’ve chosen to describe their total addressable market in terms of both revenue and number of users. ![]()
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